Honda Names Best Value and Most Trusted Brand!

April 9, 2012

Honda Earns 2012 Kelley Blue Book Brand Image Awards for Best Value Brand and Most Trusted Brand!  Read more about it here!

Laugh It Up With Chelsea

June 14, 2011
Need a good laugh? Chelsea Handler is going to be performing at Chastain Park Ampitheater tonight through Thursday night at 8 p.m. Grab your tickets and prepare to laugh your worries away!

Honda Premieres “The Super Civic Quest,” an Epic Digital Scavenger Hunt

June 7, 2011

Today, “The Super Civic Quest,” the most ambitious digital quest ever created, with 30 unique clues and seven unique pieces of custom content launches on the Honda Civic Facebook page. Players are uniquely rewarded for their clue-solving with Facebook Credits and Amazon MP3 music downloads.

While taking part in the quest, players will get a look at the five new Civic vehicles, unlock badges, compete against friends and be able to enter for a chance to win two Honda Civicsone for them and one for their best Facebook friend. Facebook Credits rewards will be fulfilled by Wildfire, a leading provider of social media marketing software.

“We challenged RPA to reach and engage with our ultra-connected target through a fresh approach in social media as part of our Civic launch,” said Alicia Jones, social media strategist at American Honda Motor Co., Inc. “The Civic quest is a colossal endeavor taking digital engagement to another level.”

The quest leverages the five characters from the Civic campaign and centers around Cesar, the champion luchador. A video on the Honda Civic Facebook page and Honda YouTube channel tells how Cesar lost his Civic somewhere in the “interwebs” and needs help finding it. Players are then prompted to start the quest by accessing the app on the Honda Civic Facebook page.

This custom-built game, produced with the help of Hooky Interactive, exposes players to a variety of original content, including an augmented reality game, gigapixel photo, a QR code and a video mosaic puzzle.
Clues will also lead players to websites such as Amazon, FailBlog, Flickr, Foodily, Foursquare, I Can Has Cheezburger, MyFonts, NOTCOT, Pandora, Threadless, Twitter, Yelp and YouTube. A few clue examples:

  • Using the Shazam smartphone app, players will “shazam” each of Cesar’s videos on his Honda YouTube channel playlist to find the next clue. (Alternate non-smartphone dependent clues are also available.)
  • On someecards, players will look through custom, Civic character-themed cards to locate the next clue.
  • On a custom-built parody of a Russian Civic website, players will translate the copy to reveal the next clue.

To support the quest, there is targeted Facebook media, dedicated search campaign, YouTube promoted videos and Gen-Y, college-focused PR outreach. In addition, a partnership with SocialVibe will deliver in-game engagement ads to popular Zynga social games such as Caf World and FarmVille.

“We knew that to break through this crowded space we needed to create a unique and engaging experience that resonated with our extremely digital-savvy target. There have been a lot of branded games, but none quite like this. We created seven Web films, content for 30 unique sites and apps, 30 badges and even our own augmented-reality app. We hope this blows people’s mindswhile giving them a deeper understanding of the cars and campaign,” said Jason Sperling, SVP, GCD at RPA, Honda’s long-standing agency of record.

The multiplatform campaign features Aiko, the ninja; Cesar, the luchador; Jack, the urban woodsman; Mitch, the zombie and Teeny, the monster and is composed of five TV spots (“Apartment,” “Woodsman,” “Zombie,” “Ninja,” “Monster”), print placements, out-of-home, home-page takeovers and display advertising.

About Honda Civic
Redesigned for the 2012 model year, the Civic lineup features six distinct models: the conventional gasoline-powered Civic Sedan and Civic Coupe, two high-performance Civic Si models, a gasoline-electric Civic Hybrid, a Civic Natural Gas and an all-new Civic HF high fuel economy model. For 2012, all existing Civic models achieve higher EPA fuel-economy ratings1 compared to the 2011 models, up by as much as 8 percent on the highway in Civic Sedans and Coupes equipped with automatic transmissions. The Civic Hybrid achieves an EPA-estimated fuel economy rating1 of 44 mpg city, 44 mpg highway and 44 mpg city/highway combined, making it the most fuel-efficient compact sedan currently available in the U.S. Additionally, the all-new Civic HF model debuts as a value-oriented, high fuel-economy sedan with an EPA-estimated highway fuel economy rating1 of 41 mpg, the highest highway rating for a conventional, gasoline-powered vehicle with an automatic transmission. The Civic went on-sale at Honda dealerships nationwide on April 20 with a suggested retail price2 (MSRP) starting at $15,605.

1 Based on 2012 EPA mileage estimates. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.
2 MSRP excluding tax, license, registration, $750.00 destination charge and options. Dealer prices may vary.

About RPA
RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA’s client list includes American Honda, both the Honda and Acura brands, California Department of Public Health, La-Z-Boy, Farmers Insurance Group and Mandalay Bay Resort and Casino. For more information, visit

Honda Automobiles: The Super Civic Quest

June 2, 2011

The Super Civic Quest.

2011 Honda Fit Atlanta, GA – Carol K.

March 28, 2011

My first ever “new” car. It was a pleasant experience. Cheryl Mazzeo was wonderful. She showed me how to adjust the seats, explained all the “bells and whistles” on the dash, and put up with all my questions.

Carol K.

Purchased: 2011 Honda Fit

2011 Honda Accord Atlanta, GA – Carly U.

March 15, 2011

Curry Honda is a truly amazing dealership. I have purchased 2 cars from here and have no intentions of going anywhere else! The greatest asset to the Curry family is Troy Delgado. He was a joy to work with on both of my purchases and I know I can call for anything.

Carly U.

Purchased: 2011 Honda Accord

2011 Honda Pilot Atlanta, GA – Gordon H.

March 1, 2011

Bill made the purchase of our Pilot a true pleasure. Excellent, prompt service, outstanding price, and professional courteous service from first email to sale.

Gordon H.

Vehicle Purchased 2011 Honda Pilot

2010 Honda CROSS Atlanta, GA – Hsiao C.

March 1, 2011

Excellent! So friendly!!

Hsiao C.

Vehicle Purchased: 2010 Honda CROSS

2011 Honda Accord Atlanta, GA – Vickie B.

March 1, 2011

Bill is very knowledgeable about the Honda products. Anticipated questions and explained all features. A very pleasant buying experience.

Vickie B.

Vehicle Purchased: 2011 Honda Accord

2011 Honda Civic Atlanta, GA – Artemus G.

February 28, 2011

Roy has been a great sales person. I would defiantly recommend him. He is one of the best!

Artemus G.

Vehicle Purchased: 2011 Honda Civic

2011 Honda Pilot Atlanta, GA – Francesca S.

February 28, 2011

Great customer service. Friendly sales dept!

Francesca S.

Vehicle Purchased: 2011 Honda Pilot

2011 Honda Civic Atlanta, GA – Maria N.

February 28, 2011

Of all my years, I have never encountered such an upfront and honest sales person as George Amini. Very smooth on the technical aspects of the car.

Maria N.

2011 Honda Civic

2007 Honda Civic Atlanta, GA – Ly V.

February 27, 2011

He provided good service and was very nice. I was happy with the experience and would recommend him to anyone buying a new car.

Ly V.

Purchased 2007 Honda Civic

2008 Honda Odyessy Atlanta, GA – Karen W.

February 27, 2011

Marshall was extremely personable, experiences, and a great facilitator of the entire process. We would defiantly use him again and will refer our family and friends to him and Curry!

Karen W.

Vehicle Purchased 2008 Honda Odyessy

2011 Honda CR-V Atlanta, GA – Michael D.

February 27, 2011

Our sales rep, Bill, was fantastic! He is knowledgeable about Honda products and was very patient. Not pushy or too aggressive. I would recommend him to anyone!

Michael D.

2011 Honda Civic Atlanta, GA – Susan M.

February 26, 2011

Anthony provided an outstanding customer experience. Great follow through, answered all questions, very professional, had everything ready to go as requested! Excellent!

Susan M.

Vehicle Purchased: 2011 Honda Civic

2008 Honda Civic Atlanta, GA – Paul A.

February 26, 2011

Anthony provided outstanding help. We discussed price and agreed to an amount and the deal was done! This is my son’s first car and its a Honda, how cool is that!

Paul A.

Vehicle Purchased: 2008 Honda Civic

2008 Honda Accord Atlanta, GA – Keisha S.

February 26, 2011

Mr. Neal was wonderful. He answered all questions addressed, all concerns, and made me feel 100% comfortable at all times. I will surely recommend him to anyone. He was great!

Keisha S.

Vehicle Purchased: 2008 Honda Accord


2008 Honda Accord Atlanta, GA – Brandi S.

February 26, 2011

EJ was very helpful and very good on his follow up calls. I enjoyed working with EJ.

Brandi S.

Purchased Vehicle: 2008 Honda Accord

2011 Honda Odyssey Atlanta, GA – Kavita S.

February 26, 2011

EJ was awesome! We were planning to leave the showroom since nobody attended to us when we entered and waited 10-15 min. EJ found us and was extremely helpful and generous in telling us about our new car. EJ was great and a pleasure to work with. 4 stars!

Kavita S.

Vehicle Purchased: 2011 Honda Odyssey

2011 Honda Accord Atlanta, GA – Beverly K.

February 26, 2011

Sheryl took excellent care of me on each visit and compliments to the rest of the staff here!

Beverly K.

Vehicle Purchased: 2011 Honda Accord

2010 Honda Civic Atlanta, GA – La-Keichia C.

February 26, 2011

I’m thankful that EJ was/is my salesman. I felt completely comfortable with him. I felt as if I was being honest and genuine with. I have the utmost appreciation for this car purchasing experience.

La-Keichia C.

Vehicle Purchased: 2010 Honda Civic

2011 Honda CR-V Atlanta, GA – Barrett B.

February 24, 2011

Everything was quick and easy. Marshall was very understanding and professional. He was wonderful!

Barrett B.

2010 Honda Civic Atlanta, GA – Alexandra D.

February 24, 2011

My sales associate went in detail through all my options and helped me pick the best car for me. I originally wanted a Volvo because my family had only driven Volvo’s and Mercedes. my experience here tonight will change that tradition.

Alexandra D.

“Patient and willing to work with me.” – Raytha W.

February 24, 2011

My salesman was very patient and willing to work with me. Everyone was so friendly. Thank you Ken!

Raytha W.

2011 Honda Fit Sport Atlanta, GA – Kris T.

February 24, 2011

Buying a car at Curry was a pleasant experience. Both Ron and Michael were friendly and professional.

Kris T.

2008 Honda Civic Atlanta, GA – Antonio S.

February 24, 2011

Awesome! There are people who can and people to get it done. Very professional man. Will recommend to others.

Antonio S.

2003 Acura 3.2 TL Atlanta, GA – Susan J.

February 24, 2011

Roy Neal was knowledgeable, cordial and helpful. He didn’t push but made the experience easy and fun!

Susan J.

2011 Honda Atlanta, GA – David W.

February 24, 2011

Excellent buying experience. Would recommend Curry Honda and Ron Williams to friends and family. I fell that myself and Curry both got a good deal.

David W.

2006 Mini Cooper Atlanta, GA – Kristin O.

February 24, 2011

Fabulous sales experience!

Kristin O.

Vehicle Purchased 2006 Mini Cooper

2011 Honda Accord Atlanta, GA – Kelly B.

February 24, 2011

Mr. Bolton is knowledgeable, personable, and delivered what he promised. We would defiantly buy another car from him.

Kelly B.

2011 Honda Accord Atlanta, GA – Olivia W.

February 24, 2011

Overall my experience at Curry Honda was great. Everyone was very helpful and accommodated my needs. My sales representative was very straight forward. Curry Honda has very competitive pricing. Would defiantly recommend others to Curry.

Olivia W.

“Well run and friendly dealership.” – Richard & Carla P.

February 24, 2011

Our 3rd car purchased from here. Well run and friendly dealership. We have never had anything but terrific service. We got a fair price on a quality product. Sheryl is a knowledgeable and astute salesperson.

Richard & Carla P.

“Excellent job.” – Se Ung A.

February 23, 2011

Excellent job.  Thanks!

Se Ung A.

Purchased: 2011 Honda Pilot

“Overall a pleasant buying experience.” – Tarun C.

February 23, 2011

Sales representative was very nice and cordial.  Overall a pleasant buying experience.

Tarun C.

Purchased: 2011 Honda Pilot

“A wonderful car buying experience.” – Roy W.

February 23, 2011

A wonderful car buying experience.

Roy W.

Purchased: 2011 Honda Pilot

2011 Honda Pilot Atlanta, GA – Andree F.

February 23, 2011

I had a great experience. Troy was terrific. We had a hard time locating a black pilot but he stayed on it and came through. He kept me posted and informed me through the whole process. I would highly recommend Troy and Curry Honda!

Andree F.

Vehicle Purchased: 2011 Honda Pilot

2011 Honda CR-V Atlanta, GA – Marshall D.

February 23, 2011

James was helpful. We never felt pressure. He was always responsive and reliable. I would buy another car from him and Curry. Would recommend him with confidence.

Marshall D.

Vehicle Purchased 2011 Honda CR-V


2010 Honda CR-V Atlanta, GA – Debi G.

February 22, 2011

Coach Alexander was very nice. I would come back and buy our next car from him.

Debi G.

Vehicle Purchased: 2010 Honda CR-V

2011 Honda Accord Atlanta, GA – Vince H.

February 22, 2011

Bill has done an outstanding job!

Vince H.

Vehicle Purchased: 2011 Honda Accord

“Friendly and fast!” – Peter S.

February 22, 2011

Great service!! Friendly and fast!!

Peter S.

2011 Honda Civic

“answered all my questions easily.” – Judith L.

February 22, 2011

Troy was very pleasant and answered all my questions easily. It was a pleasure to do business with him.

Judith L.

2011 Honda YF287

“Delivering exactly what we wanted.” – Anita T.

February 22, 2011

Working with Troy and Curry Honda was an incredibly positive experience. They were very patient with us and listened to our needs. Delivering exactly what we wanted. This is my 2nd care purchase from Curry. Never any pressure, just honesty. They have a loyal customer, me!

Anita T.

2011 Honda Fit

“Excellent!” – Bi Z.

February 22, 2011

Excellent! Thanks for a great car!

Bi Z.

2011 Honda Fit

“Excellent job!” – Tam P.

February 22, 2011

Excellent job! Thanks David!

Tam P.

2011 Honda Ridgeline

“Our experience was terrific!” – Thomas S.

February 22, 2011

Teelio was lovely to work with. Our experience was terrific! Thanks!

Thomas S.

2011 Honda Pilot

“Craig was very customer focused.” – Majorie M.

February 21, 2011

Very positive.  Craig was very customer focused.

Majorie M.

Purchased: 2011 Honda CR-V

“Showed us a lot of respect as buyers.” – Mark D.

February 21, 2011

Working with bill at Curry has been one of the best car buying experiences I’ve ever had. Bill showed us a lot of respect as buyers and he went the extra mile to help us make the deal we wanted with our trade in. A much appreciated bonus was the extra time Bill took with us after the sale to go over all the features of the car. We highly recommend Bill and Curry!!

Mark D.

Purchased 2011 Honda Accord

“Marshall was great to work with.” – Susan T.

February 20, 2011

Marshall was great to work with and made the purchase of my car easy.

Susan T.

Purchased: 2011 Honda CR-V

“Very pleasant person with a good sense of humor.” – Patrick G.

February 20, 2011

Very pleasant person with a good sense of humor. Thanks.

Patrick G.

Purchased: 2011 Honda CR-V


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